John Charles is a luxury design house renowned for pushing boundaries of modern occasion wear. Established in 1912 in London by Ada Ellis, the John Charles label was founded with the desire of creating womenswear that balances bold and graceful. Designed exclusively in-house with a couture approach, John Charles benefits from over a century of atelier experience. The label is available throughout premier independent boutiques and stores in UK and Europe. John Charles, led by Regine Ellis and her son James, has become synonymous with modern glamour. The brand’s ethos has lasted generations: that beauty and comfort combine to create the perfect occasion wear outfit. Recognised internationally is the brands signature fit, perfectly complementing the natural female figure across all shapes. 2014 saw the launch of John Charles Millinery, co-ordinating each uniquely designed hat with the brand’s exclusive fabrics. John Charles has received numerous accolades over the years, including the Bridal Buyer Magazine award and three time RBA winner for best occasionwear brand.